ASICS x Michigan Sport Innovation Center

The University of Michigan and ASICS will establish the ASICS x Michigan Sport Innovation Center, a pioneering research effort aimed at advancing human performance and sport science, through a new multi-year research collaboration.

Led by Ken Kozloff, co-director of the Human Performance & Sport Science Center, this initiative will bring together an interdisciplinary team of researchers from across the university to partner with the Japan-based sportswear company, uniting experts from medicine, engineering, human performance, robotics, textiles and the social sciences to drive innovation and advance sport performance.

The ASICS x Michigan Sport Innovation Center aims to create disruptive innovations that enhance athletic performance, blending ASICS’ global integrated enterprise of research with U-M’s comprehensive research strengths and well-established running community. Interdisciplinary collaboration with U-M faculty will further accelerate research and the development of new technologies, benefitting athletes at all levels.